Top Advantages of PPC Advertising
There is vast range of online marketing strategies that can help websites in strengthening their traffic, conversion rates, and brand awareness. Among the best internet marketing tactics is Search Engine Optimisation (SEO), where the objective is to optimise your website for Search Engines, both on-page and off-page, to grow your organic search results listings. Whilst SEO has proved to be very successful, it takes a decent quantity of knowledge, time, and money to see fruition.
What if you wish to see results straight away? Regardless of whether your website has just been published or you’re a small company that simply can’t compete with the marketing budgets of nationwide competitors, Pay-Per-Click (PPC) advertising is a remarkable tool that can assist you by placing your ads in front of consumers who are proactively looking for your services or products.
Basically, PPC is an advertising model used to boost traffic to websites. Website owners put together ad campaigns with certain targeting metrics and essentially pay Search Engines every time their ad is clicked. PPC ads are usually created through Google AdWords or Bing Ads and are situated on top of SERP listings before any organic results. The rewards that many websites harvest from this type of advertising is invaluable, so here are the top benefits of PPC advertising for your business.
One of the top benefits of PPC advertising is the opportunity to assess and track your results in real-time. Whether you set your daily budget to $4 or $40, there are an array of high level performance indicators that can be evaluated, such as impressions, clicks, cost-per-click, conversions, and ROI among others. These metrics allows website owners to quickly assess the overall performance of their campaigns and quickly make alterations where required to enhance performance. As opposed to other advertising mediums, PPC allows you the freedom to customise and track metrics in each campaign and monitor success based upon your advertising targets.
PPC allows any kind of company to set up their advertising efforts quickly and conveniently, without delivering too much risk with the ability to fix a maximum daily budget. Even though SEO is a very beneficial strategy, it typically takes many months to notice results so if you’re a new enterprise that aspires to boost traffic and brand awareness as soon as possible, PPC is ideal for you. Creating ad campaigns is all done from the PPC platform, enabling websites to cast a wide net to gain new leads and customers by promoting ads on top of SERP listings.
Highly Targeted Traffic
PPC advertising enables you to customise your campaigns so they only display to highly targeted customers. Google AdWords allows you to target customers according to keywords, location, interests, and the times and days you want to display them, allowing websites to spend their advertising budget only on their niche market. Websites can then review the metrics that were used in conversions and develop their future campaigns based on this feedback. Advertisers normally take a multi-layered approach to begin with and narrow down the specific metrics of a campaign that works best for their particular target audience.
Having the capacity to export the results of an ad campaign and review specific metrics provides websites with invaluable data which could be used in other marketing avenues. Alongside this, websites can rapidly discover impression, click, and conversion data for each keyword or phrase used in their ad campaigns which considerably helps in their SEO efforts. PPC also allows websites to find data about their comptetition by using third party tools such as SpyFy and KeywordSpy, enabling them to build a profile of their competitors and what market share is available.
As you can see, PPC is a powerful marketing tool that is appropriate for all types of businesses. Not only are advertisers in complete control of their budget, target audience, and ad campaigns, the data received from real-time results offers invaluable feedback to bolster future marketing efforts. The best aspect of PPC advertising is that there is very little risk involved with set daily budgets, so why not give it a go today?
If you require any support in crafting your PPC ad campaigns, connect with Slingshot Internet Marketing on 1300 477 310, or visit our website for further information: https://slingshotinternetmarketing.com