The Ultimate Guideline to Keyword Research and Planning

The Ultimate Guideline to Keyword Research and Planning

Slingshot Internet Marketing,Digital Marketing Australia,Online Marketing Australia,SEO Company Australia,SEO Services Australia

Market research is one of the most crucial source of information that a marketing expert can use to identify data that will assist in your SEO advertising and the ability to sell a product or service. In the world wide web, we refer to market research as ‘keyword research’– using data to encourage your target audience to check out your website.

Keywords essentially sum up the essence of your website in a handful of words. Considering there are several ways to say the same thing, marketers utilize keyword research to aid them to make choices based on customer and competitive data, as opposed to just guessing. This article will show you how to carry out keyword research in a relatively practical and accessible way.


How to perform keyword research?

There are six imperative steps to adhere to when performing keyword research. The ultimate goal is to obtain a list of exceptionally targeted keyword phrases that illustrate your website content appropriately. Let’s look at this process in more detail.



Begin creating a list of words and phrases that you think your target market would work with to define your products or services. Think about how your buyers would search for you on the web. What type of stems, such as ‘How to’ or ‘Where can I’ would they use and what about local modifiers for instance, ‘Brisbane’ or ‘Australia’? Would your customers use modifiers such as ‘free’?

As you can understand there are a lot of variables to take into consideration, however, the most important part is to think like an everyday client and how they would go about finding your products or services.


Using a research tool

Utilising a keyword research tool to mine your keyword data will really help you to ascertain which phrases have the finest combination of demand, relevance and attainability. All of this can be done with Google AdWords Keyword Planner, however, paid tools such as WordTracker present more innovative insights into competitive analysis, along with additional data from Bing and Yahoo! search engines.

In the Google Keyword Planner, for example, utilise the first option on the home page, ‘search for keyword and ad group ideas’. This option will provide you with precise match search results and keyword suggestions, supplying you relevant information on the popularity of your keyword phrases as you’ve recorded them.


Refining your keywords list

Since Google Keyword Planner is developed to help Google Ads, your end results will be grouped into two sections: Ad group ideas, and Keyword ideas. Click on the Keyword ideas tab to look at a complete list of keyword ideas categorized by monthly average searches.

Almost all research tools will give you suggested keyword phrases similar to your originals, however, they present you with important insights into the specific language your target market uses to look for your products or services. These insights can help you in building and refining your keywords list, along with helping you with your product and content roadmaps.


Verifying keyword relevance

At this point, you are going to possess a substantial list of keywords so it is crucial that you sort through this list using relevance as the key criteria. This means keywords that directly outline your products or services or the content of your landing page. If a phrase does not outline your content concisely and effectively, just remove them. Do not make an effort to fool Google, or your buyers, by using loosely relevant keywords.


Verifying keyword demands

Regardless if you are an SEO advertising specialist or a local business owner doing it yourself, you’ll be able to ascertain the demand of a keyword phrase by looking at the average monthly searches in Google Keyword Planner. A large search volume illustrates that not only is a specific phrase very prominent, but that right now, this is the precise language that consumers are utilizing to find your products or services. Using keyword phrases in high demand will optimise your web page considering that Google will find your content very accurate.

It’s often best to use a mix of long-tail keywords (very specific, low demand), and general keywords (high demand), to make sure that you connect with each of your target market’s preferences.


Competitive Analysis

Now that you realise your keyword relevance and demand, it’s necessary to analyze what your competitors are doing. Undertake a search for a keyword in your refined list. If you see results for similar products and services, or extremely competitive brands, then this is terrific! Assess the sort of language the top results are utilizing, and strive to identify weak points in their web pages so you can strengthen yours. it is critical to acquire a thorough idea of where you stand with your competitors. You don’t have to be the number one search result to be successful, you merely need to be competitive.

Your keyword research doesn’t have to take up an excessive amount of time and effort. But when there are more important things on your plate, it’s time to call in the experts. If you’re looking for an SEO advertising agency to aid you with your keyword research planning, contact Slingshot Internet Marketing on 1300 477 310 or visit


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