Digital Advertising in Australia — do you know the Six Pillars of Facebook Success?

Digital Advertising in Australia — do you know the Six Pillars of Facebook Success?

Digital Advertising is all about knowing the rules, and the manners in which you can actually be successful and reach the coveted number one place in Google. And it is no different concerning Facebook– there are actually some crucial areas that you have to hone in on to make sure you are achieving success. Facebook for your business means nothing if you cannot use it to grow your business and your brand. You have to convert ‘likes’ into email subscribers and those subscribers into paying customers. Everything mixes to add extra paths of revenue, grow your brand, and even boost your Digital Advertising effort in Australia.

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You will need to start thinking about Facebook in the proper way, how do you do this? Well you will need to make sure you understand a bit about what you are doing since Facebook for your business is fundamentally distinct to the one you have for your personal use. By having a greater knowledge and appreciation for how dynamic a website and program Facebook may be, you will have the chance to use it to its greatest potential to promote your Business and brand.

So I always consider a good foundation to be formed on these 6 ‘Pillars of success’.

  • Be Human
  • Increase your Brand
  • Important Conversations
  • Caliber of Content
  • Calls to Action
  • Monitor progress

This indicates that you have to focus on making sure that you show customers that you are in fact a person, not some evil company. That you can use communication to grow your brand, that quality content is key to actual engagement from your fans, that a call to action is particularly important to the posts you make, and that you have to keep tracking what happens and concentrate on what is actually working for you.

If you are a small business, if you don’t have a Facebook page for your website, or even if you are looking to get the most out of it– then this is the place to start off, and these are the areas to focus on.

If you are just starting with Facebook, then I also would encourage you to start contemplating the following questions.

  • Why do you want a Facebook page for your business?
  • What do you want from your time and effort on Facebook?
  • What types of marketing have you taken before?

Keep these questions in mind all throughout your journey through Facebook marketing so that you have clear ideas and can set your expectations from the start.

Facebook may seem like a very casual technique to Digital Advertising, but it really has a huge effect upon the success of your business. So if you ever do contact an SEO agency, make sure it is something that they look into as well– if they don’t then they are not up-to-date with the most up to date SEO needs and you should keep looking. On that note, if you are looking for an Agency, or you hae come to a stage where you need that boost to your business, feel free to give us a call on 1300 477 310 or visit,

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