Know your customers and you know your business
Customer Profiles are a way to envision and understand your ideal customer. It is a bit like putting together a short story about someone who would be likely to purchase from you, and why. If you don’t know who your potential customers are, then a great way to start is by figuring out who has already bought off you. Once you know who your customers are then you will know how to sell your products or services to them. [...]
